Financial Products 101 Overview

Confused by all the lingo and terms concerning the various financial products? Not quite sure which product is best for you – equipment lease or working capital loan? What are the requirements for each product and are they etched in stone? Read on for a quick lesson on 7 financing products for your business or church.

SBA Loans – Loans guaranteed by the Small Business Association, but provided through your local or national bank. The guarantee is for the lender, not you the borrower. Current approvals (up to $2M) given for purchasing an existing business, partner buyouts, real estate transactions, medical professionals. Borrower generally needs 620+ credit score. Individual lenders determine which transactions they are willing to approve and specific requirements.

Equipment Leasing – Used to acquire equipment considered essential to your business. Must provide vendor estimate/sales quote for requested equipment as funds are forwarded to vendor for payment, not borrower. Borrower can own equipment at end of term or lease new equipment. Two years TIB generally required, some start-ups may qualify. Minimum 620+ credit score generally required. Lease payments can be considered business expense and often used instead of paying large upfront amount to outright purchase equipment.

Sales Leaseback – Current owner of equipment agrees to sell their equipment to lender and make lease payments to secure working capital funds. Equipment must have large secondary market; equipment deemed too specific has limited market and not a good candidate. Equipment should be relatively new, less than 18 months. Borrower must submit equipment listing that details equipment specifics offered for sale to determine value given for leaseback. Each piece should be valued over $25,000. Generally good credit expected on borrower.

Account Receivables Financing – Also called factoring, increasingly popular form of obtaining line of credit, based on your average monthly receivables. Great way of obtaining operating capital without having to wait for your customers to pay. Approvals weigh heavily on the quality of your receivables, not as much on your credit. Receivables generally should average minimum $25,000 per month. Once approved, 60-80% of receivable is advanced to borrower after customer is invoiced. When customer pays factoring lender, the balance of invoice, minus processing fee, is forwarded back to borrower.

Working Capital Loan – This is a true loan product, reported on your credit report. Approvals generally based on overall cash flow availability (average bank balance and average credit card processing) as well as credit history. Credit score expected in 620+ range, average balances in $5,000 range. Approval amounts up to $100,000, repayment up to 12 months. Once approved, loan can be used for almost any purpose. Renewals are possible once initial loans are 80-90% repaid. Rates generally lower than merchant cash advance. Funding usually complete in 7 days.

Merchant Cash Advance – Cash advance is forwarded to borrower based on last 6 months of credit card history. Credit is not as important, but should be 500+ with no recent bankruptcies. Merchant generally must process $8,000 minimum per month – Visa, MC, AMEX and some lenders include debit card processing as well. Cash and check amounts are not affected. This can be an expensive financing product, best for those in need of quick funding, generally with no other options for securing money. Operating capital can be used for almost any purpose. Funding usually complete in 7 days. Seasonal businesses may need to submit 12 months of merchant statements.

Church Financing – equipment programs available for new and established churches. Can fund chairs, pews, audio-visual equipment, almost anything needed for the interior of your church. $5,000 minimum request, requires personal guarantor with 600+ credit. Equipment sales quote from vendor needed as payment is made directly to vendor for equipment. Church addition/construction loans also available, generally require $300,000 minimum loan request. Church financial and bank statements needed for review prior to approval.

Now you have a quick starting point to help determine which financial products best suit your needs. Be sure to be honest and upfront regarding all aspects of your financial situation when discussing and submitting your application. Credible lenders will complete due diligence activities and your request may be declined for lack of full disclosure.

More About the Term Life Insurance Plans

There are several insurance plans that can suit the needs of every client. Term life insurance is coverage where a client pays a fixed premium rate during a specified period. The beneficiaries of the life insurance can only get the benefits paid if the insured person dies during the contract period. However, if the insured person survives the period of the contract, he can opt to let the coverage go, or he may continue to pay the premium and extend the contract period. The company can choose to include new terms and conditions to the contract if the client chooses to extend the contract period.

Term life insurance plans allow clients to pay premiums for a specified period, which is mostly up to 30 years. With this in mind, clients should consider their lifestyles to see if they are at risk of dying sooner than they think. Many older clients can consider taking short term life insurance to increase the chance that the insurance will be effective, because they do not have a long time to live. On the other hand, young clients can take long term insurance coverage, to make sure that their families get payment when sudden death occurs.

There is also a whole life insurance coverage which offers clients the opportunity of using their premiums as an investment option. This insurance type is known as flexible premium adjustable insurance. The client who opts to buy this insurance can use the premium he or she accrues, through the years to buy items or to borrow loans using it as collateral. The main factors which affect the use of this policy as an investment option is the length of the contract as well as the face value of the policy. The premiums which a client pays also affect the effective use of this insurance as an investment opportunity. A client should try using quote comparison, so that he gets the best quotes.

When getting whole life insurance coverage with adjustable premiums, a client should consider the time it will take before the policy can accrue cash value. Many insurance companies deduct the amount a client borrows against the policy from the death benefit pay out, if he does not repay the amount before his death. With this in mind, many clients would go for the policy which accrues cash value faster than the rest. Before getting into any contracts, a client should use quote comparison, to decide which insurance policy suits him or her best.

Tips For Marketing Financial Products

Marketing of financial products has to be carefully planned and executed in order to avoid mistakes that can be costly and hard to recover from. With heavy competition, financial institutions have to be aware of the current market trends and must keep informing their clients about their latest service or products to make sure that their clients use them.

If marketing of financial products or services are excellent, the firm is ensured of guaranteed, quality financial planning leads as well as better referral service from affiliates. It is necessary to have a sound, carefully planned marketing strategy in order to recruit more customers, generating more revenue. This calls for extensive market research and competitive analysis and knowing how to lure customers by sending out the right message in the advertisements. It is a pity that many people do not understand the importance of marketing of financial products and, therefore, misses many opportunities to develop and expand their client base.

Marketing Tips For Financial Products:

– Referral services by affiliate service providers are very effective and a highly targeted market-oriented marketing strategy. It is necessary to have a system in place to respond to the queries of those potential clients who were referred and have follow-up services that can convert potential leads into actual customers.

– Direct mailing is another tactic that is relatively cheap and can be used to reach target markets of your choice. The job can be out-sourced, and your operating costs are well within the budget. It can also be effective in recruiting potential customers easily.

– Cold calling is another marketing strategy, but it is not used much owing to the enormous drain on time and labor as well as costs and low rate of new customer recruitment.

– Offering items having your brand identity serves to remind existing customers as well as those you deal with on a regular basis about your financial services as well as products. Post-it note pads, pens, coffee mugs, key chains, pen torches, etc., are items that are generally used as promotional items.

– Using the media to effectively advertise your products. The TV, radio, newspaper, magazines, cinemas, etc., are very good sources for targeting your advertisements. Keep your advertisements short and make sure they tell people how they can benefit from using your services or products.

– Getting celebrities to endorse the product or service is another effective marketing tip.

– Sponsoring events can be another great way to market your products and creating awareness of your products.

– Using permission-based email marketing, free newsletters, pop-up advertisements, and keyword-optimized search engine options are other ways that financial products can be marketed using the Internet.

These are a few marketing tips for financial products. There are firms that offer services as well as products to help run your business successfully.

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